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Privacy Policy


Privacy Policy

At Publix, we are committed to protecting your privacy. We developed this Privacy Policy to share with you our information collection practices and the options you have when visiting our Web site. You can always be assured the information we collect is used to provide a more personalized experience for users of this site. By using this site, you are agreeing to accept the practices described in this Privacy Policy.

Please note that the other Publix Web sites may be governed by separate policies. When visiting any of our other sites, please refer to its Terms of Use.


Who is Collecting Your Information

Publix and its affiliates are the sole owners of the information collected; we will not sell, share, rent or loan this information to any third party. However, we may use and share aggregated information that does not personally identify you with third parties in order to improve the site for our users.

What is Collected, and How Do We Use It

You can visit our Web site without providing any personal data to us. However, our site does include forms where the following information is requested:

  • Your business contact details (such as your name, company, address and alternate contact) – to help us respond to your business inquiry
  • Your company’s basic background information (such as areas of focus, history and gross annual sales) – to help us forward your information to the appropriate department and to better understand your company’s capabilities and product offerings
  • Information associated with certain electronic documents - to help you pre-qualify for potentially participating in a category review and/or conducting business with us
Other Information

We collect additional information about how you use and access our Web site. This information enables us to improve the site by making it more accessible and easier to navigate.

Cookies

By use of this site, you consent to our use of cookies. A "cookie" is a piece of data stored on your hard drive containing information about you. Usage of a cookie is in no way linked to any personally identifiable information while on our Web site. Cookies do not contain any registration information that would personally identify you, as all such data is kept behind our firewall. Nor do cookies allow us to track your usage of other Web sites or the Internet in general.

Log Files

We use IP addresses to analyze trends, administer our Web site, track customer site navigation and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

Sharing

We will share aggregated demographic information with our partners and advertisers. This is not linked to any personal information that can identify any individual person. Publix may use your profile information to create personalized content, offers, services, and advertising, but this information will only be used by Publix and its affiliates. Publix and its affiliates may release information when required to do so by law (for example, under a subpoena, court order or other regulatory requirement).

Security

Our site includes secured connections where users enter registration details. This means that information is encrypted before it is sent over the Internet between your computer and Publix computers. The technology used is called Secure Socket Layer (SSL). Your information is encrypted on your computer, sent through the Internet as jumbled code and decoded on Publix's secure server. You can verify that the connection is secure because you will see a key or a padlock at the bottom of your browser. Another identifier of a secure connection is the URL (or Web site address); the address will change from http://purchasing.publix.com to https://purchasing.publix.com when a secure connection is in place. Once your information arrives at Publix, your information is stored in an encrypted file on a computer that is physically separated from the site's Internet connection by a firewall. This firewall is designed to protect information from unauthorized viewing, stealing or access.

Online Survey and Contests

From time to time, Publix or its affiliates may conduct online surveys that ask you for demographic data, such as your ZIP code, age or income level. Publix or Publix's agents may also contact you by telephone with the option to participate in other consumer research studies. Participation in any survey or other consumer research is always voluntary. Publix aggregates the responses we receive before using the information to improve the products and services we offer. We do not link your individual responses to your personal information at any time.

Publix may also offer contests that ask for some personal information, such as names and e-mail addresses, so that we can contact winners. All of these contests follow applicable federal and state laws. We will clearly post the rules and terms of each contest on our Web site.

Links

Our site may contain links to other sites. Please be aware that Publix is not responsible for the privacy policies of other sites. We encourage our shoppers to be aware when they leave our Web site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy policy applies solely to the information collected by our Web site.

Protection of Privacy of Children Younger than 13

Publix does not target children under the age of 13 and does not expect to sell any of its products or services to children.

Notification of Changes

If we decide to change our privacy policy, we will post those changes on our homepage so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users. We will use information in accordance with the privacy policy under which the information was collected.

Contact Us

Please let us know if you have any questions about our Privacy Policy. Simply send us an e-mail.

COPYRIGHT NOTICE

Copyright© 2002 Publix Super Markets, Inc. All rights reserved. Any rights not expressly granted herein are reserved.

Last modified: 01/2002

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